Sample of tweets that include a mix of graphics, links and video. The full feed can be found @JMUSportsNews.
This tweet teases the link that was shared.
To help increase podcast numbers we would tweet key sayings from the podcast in a graphic form as a way to get people excited for the podcast that would release the next day.
Tweeting something specific from an on going game, this tweet also gained tractions and racked up over 100+ likes.
During this time period we had a lot of content and this tweet featured it all and the different avenues to reach it all.
Breaking news tweet.
A tweet that links to our website and that teases it where people read then retweet.
This tweet spiked engagement since it is a known JMU Star.
The keywords in this increased engagement on this post and website traffic.
Our ability to expand on news in the form of quote tweeting.
This tweet was one that had HUGE engagement numbers. People wanted to talk about it which got it onto other people's feeds.
We have grown to have 700+ followers in less than year focusing solely on JMU Sports.
This group of four tweets goes along with the best JMU Athlete tweet and the link above. We are running a poll for each round for JMU fans to vote on the best JMU athlete. We use motion graphics, while simple, to grab the attention of the casual scroller and attach the polls via thread. This helps increase voting and engagement.