Act as the lead social contact for CBS Sports Network ensuring that our narrative is driven with compelling content. Pitch new and fresh ideas for day-to-day content on CBS Sports social channels. Collaborate with other departments to create innovative and relevant feature/promotional content ahead of our Super Bowl LV coverage and 2021 NCAA Tournament coverage.
Assist in the creation and growth of TikTok which has surpassed 2.1M followers in 1 year
Create engaging copy for social platforms centered around tentpole events such as the Super Bowl, Champions League and the NCAA Tournament
Collaborated with Champions League team to launch Youtube channel surpassing 232K subscribers in less than six months