Act as the lead social contact for CBS Sports Network ensuring that our narrative is driven with compelling content. Pitch new and fresh ideas for day-to-day content on CBS Sports social channels. Collaborated with other departments to create innovative and relevant feature/promotional content ahead of our Super Bowl LV coverage and 2021 NCAA Tournament coverage.
Assisted in the creation and growth of TikTok which has surpassed 1.4M followers in less than 1 year
Top five in total engagement with a 34% Y-o-Y increase in Social Media
Collaborated with Champions League team to launch Youtube channel surpassing 232K subscribers in less than six months