Oversee and implement all content that DRF Sports produces. Plan, create and execute all social and content strategy for our social media platforms as well as editorial content. Produce and edit podcast and video content, growing our video footprint from the ground up. Create and host DRF Daily, a daily sports betting livestream, every weekday, on our social channels. Manage a team of writers to create editorial content for our website and worked with the development team to optimize user experience and increase overall registrations to DRF Sports. Write a daily sports betting newsletter highlighting the day of games that had over a 25% open rate.
Grew overall social engagement by 4,233% – with a specific focus on Podcast and Video content
Grew overall social followers by 648, a 205% increase from the previous year
Successfully launched a Sports Data package on our website and had over 600,000 website visits in a 6 month span
Created and launched DRF Sportsbook TikTok in November of 2021. Grew to over 1,150 followers and have racked up nearly 70,000 likes. Handle all video production, storytelling and voice overs.